Types of Lighting in Retail

Peter Slezak
Types of Lighting in Retail
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1. Ambient 

Ambient lighting is typically the store’s primary lighting. When your customers walk into the store, you need to make sure the atmosphere is welcoming. This doesn’t mean you need to dim the lights or make the store too bright. The size of the space, the height of the ceilings, and the amount of natural light will all dictate how dim or how bright your store should be.

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2. Accent lighting

Accent lighting is used to highlight a specific area to draw customers towards a particular product that you want to prioritize. Put the focus on your latest products or ones that are on sale by, quite literally, shining a light on them. Store owners typically use accent lighting in their window displays as a way to get the attention of potential customers passing by.

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3. Task Lighting

Task lighting is used to provide light for a specific task or purpose. This includes lighting up the register, where transactions will happen; the fitting rooms, where people will be trying on and evaluating clothes; and your office space, where you fill out paperwork and work each day. Task lighting is used as a supplemental light source anywhere tasks are being done.

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4. High-activity lighting

Traditional lighting concepts often leave stores with dark corners and shadowy spots. But high-activity lighting focuses on covering the entire space with bright lights to eliminate the possibility that customers will miss any of your products.

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Replacing only five traditional light bulbs - which work by heating tungsten filament, converting about 92% of the electricity consumed into the heat and only 8% into the light for LED bulbs, can save our households up to 75 euros a year in reduced energy costs.

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